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The Industry Warehouse
Studio for Banking delivers the first pre-built business intelligence
application suite for the industry structured to leverage a customer-centric
data warehouse infrastructure and specifically designed to exploit the industry-specific
transaction-level data in a typical banking organization. The analysis of
the business performance of a bank requires an understanding of the behavior
of customers and their usage patterns of different services offered by the
bank.
The Banking IWS includes analytical reports and graphs that focus on customer
behavior, the usage patterns of customers of different products and services;
the repayment patterns of customers; the product mix of customers; the potential
for cross-selling and up-selling; dormant accounts; customer retention factors
and an understanding of the relationship between services and customer lifecycle.
