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Industry
Warehouse Studio™ (IWS) for Life Insurance
The Industry Warehouse
Studio for Life Insurance delivers the first pre-built business intelligence
application suite for the industry structured to leverage a customer-centric
data warehouse infrastructure and specifically designed to exploit the industry-specific
transaction-level data in a typical Life Insurance organization. The applications
are designed to quickly provide business intelligence capabilities that help
a life insurance organization to analyze their customers, products and markets
while reducing the risks commonly associated with developing comprehensive
systems, integrating heterogeneous source systems and fitting together "off-the-shelf"
business analysis tools.
Analyzing an insurance company's business performance requires an understanding
of the key events that occur including quotations, new business, renewals,
claims and cancellations. The Life Insurance IWS application delivers analytical
reports that focus on channel performance, loyalty, the relationship between
quotations accepted and declined and the incidence and characteristics of
customer cancellations. It also provides the information needed to formulate
effective up-sell and cross-sell strategies.
